RAISING THE BAR
Driving home from work last night, I noticed a new billboard off the freeway next to the exit to my house. It's a Cingular ad showing a full strength cellphone reception signal bars with the tagline: "RAISING THE BAR". Sounds good. I assume this means they are now mounting a defense to Verizon's "Can you hear me now?" ad campaign.
We live just right across the freeway from this billboard. My bf has had Cingular for many years. We moved to this neighborhood for about a year and during the whole time, his cellphone signal has been absolutely awful! Whenever we talk while he's driving, I can always tell when he's getting close to home. It's when he looses his cellphone signal. Again, we live right across the freeway from this huge billboard boasting their "RAISING THE BAR". Raising the bar my foot!
I have Sprint which uses CDMA technology. For those non-geeks out there, CDMA is acronyms for Code-Division Multiple Access, a digital cellular technology developed by Qualcomm. I worked for Qualcomm for almost two years when I was living in San Diego. My office was at their headquarter campus. Yet, I could barely get any signal when I'm at work. And at my neighborhood Sprint store, I have to dart around the room to find a spot that has signal. I hope it's improved by now because it was so bad that it was almost comical.
I think I can create a study of this entitled "Irony in Advertisement". Do you think I can get it published?
We live just right across the freeway from this billboard. My bf has had Cingular for many years. We moved to this neighborhood for about a year and during the whole time, his cellphone signal has been absolutely awful! Whenever we talk while he's driving, I can always tell when he's getting close to home. It's when he looses his cellphone signal. Again, we live right across the freeway from this huge billboard boasting their "RAISING THE BAR". Raising the bar my foot!
I have Sprint which uses CDMA technology. For those non-geeks out there, CDMA is acronyms for Code-Division Multiple Access, a digital cellular technology developed by Qualcomm. I worked for Qualcomm for almost two years when I was living in San Diego. My office was at their headquarter campus. Yet, I could barely get any signal when I'm at work. And at my neighborhood Sprint store, I have to dart around the room to find a spot that has signal. I hope it's improved by now because it was so bad that it was almost comical.
I think I can create a study of this entitled "Irony in Advertisement". Do you think I can get it published?
