Saturday, January 15, 2005

RAISING THE BAR

Driving home from work last night, I noticed a new billboard off the freeway next to the exit to my house. It's a Cingular ad showing a full strength cellphone reception signal bars with the tagline: "RAISING THE BAR". Sounds good. I assume this means they are now mounting a defense to Verizon's "Can you hear me now?" ad campaign.

We live just right across the freeway from this billboard. My bf has had Cingular for many years. We moved to this neighborhood for about a year and during the whole time, his cellphone signal has been absolutely awful! Whenever we talk while he's driving, I can always tell when he's getting close to home. It's when he looses his cellphone signal. Again, we live right across the freeway from this huge billboard boasting their "RAISING THE BAR". Raising the bar my foot!

I have Sprint which uses CDMA technology. For those non-geeks out there, CDMA is acronyms for Code-Division Multiple Access, a digital cellular technology developed by Qualcomm. I worked for Qualcomm for almost two years when I was living in San Diego. My office was at their headquarter campus. Yet, I could barely get any signal when I'm at work. And at my neighborhood Sprint store, I have to dart around the room to find a spot that has signal. I hope it's improved by now because it was so bad that it was almost comical.

I think I can create a study of this entitled "Irony in Advertisement". Do you think I can get it published?

Thursday, January 13, 2005

Lazy Daisy

I haven't posted much of anything for the past couple weeks. I know I'm not being a good blog citizen here. But lately I've been spending virtually every night laying in front to the television. Normally, I'm not a big TV person. I have couple nights a week (usually Thursdays and Sundays) where I watch a few shows that I like. Other nights, I tend to read, do chores and work on other projects. After the holiday madness, I was going to give myself a few of nights of pure laziness. And a fews nights turned into a couple weeks. On the nights that I don't usually have any good to watch, I would fully utilize my dexterious phalanges on the remote. Damn it! I wanted to watch TV and I would not stop until I find anthing half decent!

Through these highly scientific methods, I found that being lazy can be accomplished quite easily. Perhaps I should spend more time researching this through further experimentations.